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Restaurant and cafe location check
Before you sign: check who lives nearby and if your menu is for them.
Already open: see which big groups nearby your menu misses.
Check my site · freeSample report
About a minute. No account. Full report US$19, paid once.
Residents within 3 km
59,200
HereSurrounding area
Mismatch warningPartial matchGood match
Residents: WorldPop 2020
The nearest is Sample Noodle Bar, 400 m away.
Your siteNoodle and soup placesBrings people past
Places: OpenStreetMap
Each month, rent takes
3.6trading days
11.8% of sales · above the usual range
Break-even: 49 customers a day
Money: your own numbers
A sample site. Its residents are shaped like a real suburb. The concept and money figures are made up.
Think of the regulars you know. Most live within about a 5-minute drive. So before you sign, check who lives around the site.
A real example. A noodle shop opened in a suburb full of young families. Its lunch crowd turned out to be older women and nearby workers. The resident figures missed them. But they did find the shop’s biggest gap: the young families next door it wasn’t reaching.
That’s why every check does two things. It shows who lives nearby. And it rates how far your real customers could differ. The full report adds a street test to find out.
It never judges your food. You make the call.
Four steps. The first two are free.
Pick the address from the list. Tap a starter like “Coffee shop”, or write one line about your food. The form suggests how far to look.
What kind of spot is it?Shopping centre or mall
How far around the site to count3 km, about a 7-minute drive
Suggested for this kind of spot: 3 km. Shopping centres draw by car, from about a 7-minute drive and further.
Start from:Pho or noodlesCoffee shopBrunch cafeBakeryBubble teaPizza
You see who lives around the site and how well they match your concept. Add your rent and average spend to see customers a day to break even.
Do your kind of people live here?
Partial match
Residents in your target ages are somewhat less common here than in the surrounding area.
They are 40% of people here, against 45% in the surrounding area.
How far could your real customers differ from these residents? High. Shopping centres pull shoppers and staff from well beyond the residents counted here.
Source: WorldPop resident estimates, 2020
Pay once through Stripe. The report opens in your browser. Save it as a PDF, or send the link to your partner.
Location fit report
Sample site: a suburban shopping centre
What we found
First thing to fixRent takes the takings of your first 3.6 trading days each monthBring the rent down to about $5,600 a month→
Print the tally sheets. Count who walks past at lunch, in the evening and at the weekend. Then compare them with the residents in your report.
Day 1: weekday lunch11:30 to 11:45
AgeWalked pastCountResidents here
Counted so far20
Before you sign
Free · about a minute
Full report · US$19 once
Money checks use your own numbers. The rent checks also need your guess of customers a day. Without it, you get the sales your rent needs instead.
US$19
Paid once · no account · no subscription
One report for one address and one concept. Run the free check first. Pay only if you want the rest. If the free check already tells you enough, you don’t need to pay.
Add your rent and average spend before you pay. Without them, the report has no money checks.
Full refund within 7 days if it doesn’t help. No questions asked.
See the whole sample reportStart here
About a minute. No account. We keep a check only when you go to pay for its report.
No. It shows the fit, the gap and the money. You make the call. There’s no success score, because nobody can honestly give you one. It never judges your food. It checks who lives around the site.
Residents come from WorldPop’s 2020 estimates, made at the University of Southampton. They count people by age and sex on a 100 m grid. Food places, stations and offices come from OpenStreetMap. We read it when you check. The money checks use your own figures.
AI reads your concept to judge which ages it suits and which nearby places are like yours. In the full report it drafts the fixes from your findings. If AI isn’t available, the report uses standard fixes and says so. The free check then reads your concept with simple keyword rules, and says that too. The sample report shows a set AI wrote for the sample site. AI never tells you to open or not. How the check works
Right, and the check says so. Resident figures count who lives nearby, not who walks in. So every check rates how far your real customers could differ: low, medium or high. A station or a big cluster of offices nearby raises it. So does food that draws a community from across the city. The full report adds a 3-day street test to count who really walks past.
In most countries, yes. WorldPop covers most of the world on a 100 m grid. Addresses and places come from OpenStreetMap, which is thinner in some countries. The figures are 2020 estimates. In fast-growing areas, check on the ground. The money checks work in 12 currencies. If there are no figures for your spot, the free check tells you. You pay nothing to find out.
Leave it blank. With your rent and average spend, you still get customers a day to break even. The full report still shows the slow-start check and the regulars you need. The rent checks need a guess. Without one, the report shows the sales your rent needs instead. A rough guess is fine. We test it at 70% to stay careful. Without rent and average spend there are no money checks at all, so add those two before you pay.
Yes. Run it on your own address. The free check shows who lives around you and how well they match. The full report names the big groups nearby your concept barely speaks to. It also shows nearby areas where more of your people live. That’s where to aim flyers and delivery.
Compare it with one day of your rent. A lease ties you to that rent for years. The report only has to change one decision to pay for itself. That could be the site, the menu or the hours. If the free check already tells you enough, you don’t need the report. And if it doesn’t help, you get your money back.
Yes. If the report doesn’t help, email the address on your Stripe receipt within 7 days. You get a full refund. No questions asked. Paid, but the report didn’t open? Come back to this page in the same browser. It offers “Open my report” for 7 days.
Check my site · freeSample report
Free check first. Pay only if you want the full report.